KPIs & Metrics
This is where we get into the nitty-gritty details of those reports and dashboards you’re creating: which KPIs should you be using depending on your marketing speciality, how do you incorporate data from different integrations and sources, and everything in between!
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KPIs & Metrics Understanding GA4’s Default Channel Grouping For Marketers
Learn how default channel groupings in GA4 work, along with their pros and cons. Includes expert tips on using this data for better marketing insights.
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KPIs & Metrics A Beginner’s Guide to Target ROAS in Google Ads
Is Target ROAS is right for your Google Ads campaigns? We’ll explain how to use it, when to use it, and how to keep your clients informed with reporting.
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KPIs & Metrics GA4 scopes guide: Understanding first user vs. session in Google Analytics 4
Need help understanding how first user and session scopes differ in Google Analytics 4? We break down the two terms for you.
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KPIs & Metrics How To Plan and Implement OKR Tracking for Your Marketing Agency
Learn how tracking OKRs can benefit busy agency owners, and how to implement a practical OKR process for your marketing agency.
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KPIs & Metrics Top 8+ Pinterest Ads KPIs & Metrics to Track
Pinterest Ads KPIs are performance metrics that help you measure the success of your Pinterest advertising efforts
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KPIs & Metrics Google Analytics 4 Glossary for Marketers: 16+ GA4 Metrics Explained
Unfamiliar with a pesky GA4 term? Refer to this GA4 glossary to understand key terms and what they mean for marketers.
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