KPIs & Metrics
This is where we get into the nitty-gritty details of those reports and dashboards you’re creating: which KPIs should you be using depending on your marketing speciality, how do you incorporate data from different integrations and sources, and everything in between!
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KPIs & Metrics The Top 5 Advertising and Paid Media KPIs to Track in Your Campaign Dashboard
Did you create a new advertising campaign? Start tracking the right KPIs from the get-go!
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KPIs & Metrics 3 Ways to Measure Engagement with Google Analytics
Google Analytics is a fantastic tool to measure the engagement of your website's traffic. Learn how to measure engagement metrics efficiently, and why it's important to do so.
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KPIs & Metrics How to Find Your Most Valuable Website Traffic by Hour in Google Analytics
Did you know that Google Analytics can provide information about your website traffic by hour? Here's everything you need to know about it!
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KPIs & Metrics The Most Important Facebook Metrics to Track
With all the vanity metrics and data available, it's crucial to know the right Facebook metrics to track and most importantly; why.
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KPIs & Metrics Using Google Analytics to Track Social Media Effectiveness
Here's how to use Google Analytics to track all your social media referral traffic, conversions, and overall effectiveness.
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KPIs & Metrics Impressions in Digital Marketing: What Are They and Why Do They Matter?
What exactly are impressions? What do you need to track them for? Here's a complete overview of this crucial metric.
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