This is where we get into the nitty-gritty details of those reports and dashboards you’re creating: which KPIs should you be using depending on your marketing speciality, how do you incorporate data from different integrations and sources, and everything in between!
The number and types of marketing KPIs you could keep track of are limitless, but those are the ones that we find most useful.
Learn how to pinpoint the right Key Performance Indicators (KPIs) to keep track of each of your various channels, from PPC, SEO and Social Media.
Finding data isn't the problem - knowing what to do with it is! It's a gold rush of data, you just have to learn how to find YOUR KPIs through it all!
Making sense of your KPIs, and choosing ones that are meaningful to you and your business goals, are the first step in creating practical reports.
If there's one thing you should be able to use with ease in Google Analytics, it's the Data Table.
Data is better understood when it's shown through a clear visual graph. Use a pie/list/bar widget to showcase your data!
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