15 White-Label Marketing Tools Your Agency Needs (2026)
You want an on-brand experience that makes every touchpoint count? Here are 15 white-label marketing tools that put you (or the client) front and center:
| White-label marketing tool | Free trial | Annual pricing | Best for |
|---|---|---|---|
| ActiveCampaign | 14 days | Custom quoted: billed monthly for each active, resold account | AI Marketing automation |
| DashThis | 14 days | Starts at $44/mth | Automated marketing reporting |
| Page One Power | N.A. | Custom quoted, likely above $3,700/mth | Link-building |
| Mention | 14 days | Starts at $599/mth | Media monitoring |
| ProofHub | 14 days | Starts at $89/mth | Project management |
| AdLib | 30 days | Starts at $799/mth | DSP advertising |
| Vendasta | 14 days | Starts at $499/mth | AI engagement and customer acquisition |
| SE Ranking | 14 days | Starts at $172.20/mth | SEO ranking |
| Cloud Campaign | 14 days | Starts at $165/mth | Social media management |
| Lumen5 | Free plan available | Starts at $19/mth | Social video marketing |
| Duda | 14 days | Starts at $149/mth | Website and landing page builder |
| Survicate | 10 days | Starts at $56/mth | Customer feedback |
| Netpeak Spider | 3 days | Starts at $16.08/mth (or a $496 lifetime fee) | Technical SEO |
| Xtension | Free plan available | Starts at $18/mth for each seat | Business content creation and presentation |
| HighLevel | 14 days | $297/mth | Email marketing and CRM |
The white-label marketing tools below vary from custom client portals to AI employees trained on your entire marketing operations. Let’s break down their pricing, features, pros and cons, and what each tool is best for.
1. White-label AI marketing automation software: ActiveCampaign
Pricing: 14-day free trial with white-labeled plans custom quoted on each active resold account (billed monthly).
ActiveCampaign customizes your autonomous marketing app with AI agents.
You can deploy marketing campaigns, invoice clients, and distill strategic insights in a branded environment — making ActiveCampaign ideal for agencies that orchestrate and optimize MarOps using AI at scale.
Top features:
- AI conversational tool (Active Intelligence): Manage your resold accounts from creation to analysis. You can create multiple accounts simultaneously, get notified when a client’s contact base grows 120%, etc.
- Autonomous insights (Insight Cards): ActiveCampaign analyzes monthly trends, spots performance issues, and recommends solutions across contacts, email campaigns, and automation.
- Greater discounts with more active accounts (e.g., adding 2-24 accounts gives you a 25% discount, whereas 25-49 accounts a 35% discount).
- Easily rebrand across all client accounts within the Agency dashboard (e.g., hide “Apps” option on left men).
- Confusing pricing setup (e.g., ActiveCampaign doesn’t explain what the trial/paid acronyms mean).
- Need to log into individual accounts to create campaigns for clients instead of your general account.
Who it’s best for
AI-first agencies automating touchpoints that span the entire customer lifecycle. Choose ActiveCampaign if you want to delegate your day-to-day tasks and create a personalized client experience using AI-powered predictive models.
2. White-label automated marketing reporting tool: DashThis
Pricing: 14-day free trial with white-labeled plans from $44/month on annual subscription.
DashThis gathers all your marketing data into client-ready reports automatically.
The automated reporting platform natively connects with 34+ platforms — Google Ads, Ahrefs, HubSpot, take your pick — turning raw data into colorful charts and graphs.
On DashThis, you can aggregate multi-platform metrics into one to show the overall performance. Hence, DashThis suits digital marketing agencies analyzing efficiency across different campaigns on a broad level.
Its white-label reporting tool is just as comprehensive. Add a custom logo, colors, domain, and email address — clients see your brand from the login screen to the report’s last page.
Top features:
- Report grouping: Organize multiple reports into a group with a unified URL. This lets clients easily toggle between dashboards and make sense of their campaign performance.
- 34+ native integrations: DashThis natively integrates with popular channels, including ad platforms (like Facebook Ads/Meta Ads), SEO tools (like Semrush), and email marketing tools (like MailChimp).
For example, using the automated white-label SEO report, you can automatically pull your SEO KPIs from Google Analytics 4, Google Search Console, and Ahrefs into one dashboard.
Grab this SEO report template with your own data!
- Multi-sharing options: Automate your reporting via scheduled email dispatch (with a PDF copy). You can also share reports via a URL link. Since reports update automatically, clients always see the latest data.
- Intuitive drag-and-drop interface.
- Unlimited users, integrations, and CSV file uploads on all plans.
- Fast setup, thanks to 50+ preset templates with KPIs and metrics.
- Clone templates to replicate titles, logos, widgets, and placement.
- AI Insights spot opportunities and wins and suggest issues with a single click.
- 34+ integrations may be insufficient for larger companies with deep tech stacks (tip: connect Zapier with DashThis to import custom data).
- Steep pricing for smaller businesses requiring more dashboards.
Who it’s best for
Digital marketing agencies offering SEO, PPC, email, and social media under one roof. Choose DashThis if you want to automate reporting, connect the dots between metrics, and measure the overall ROI and growth of your multi-campaign performance.
3. White-label link-building service: Page One Power
Pricing: Custom quote. Since standard link-building services start at $3,700/month, the white-label service likely costs more.
Page One Power helps SEO agencies build authority backlinks organically.
As a white-label partner, receive unique articles instead of spun content resembling every other competing piece. The link-building experts pride themselves on originality — an attribute conversion-focused content marketing agencies will value.
Top features:
- End-to-end link building: Outsource all aspects of link building — site assessment, strategy, content creation, link acquisition, and reporting — to Page One Power.
- Linkable asset creation: Create high-quality assets that naturally link to your top, middle, and bottom funnel pages. Page One Power focuses on white-hat methods that adhere to Google’s E-E-A-T guidelines.
- Strong focus on “natural, balanced” link profile.
- Offers complimentary site assessments.
- Unique content ensures freshness and relevance.
- Timely turnaround, weekly check-ins, and regular reporting.
- Reporting via Google Docs and Google Sheets instead of automated reporting tools.
Who it’s best for:
Content-focused SEO agencies driving sustainable organic traffic using authoritative content and high-effort link acquisition. Choose Page One Power if you want every link placement to drive ranking, domain authority, and leads.
4. White-label media monitoring tool: Mention
Pricing: 14-day free trial with paid plans starting at $599/month on annual subscription.
Mention (by Agorapulse) is a media monitoring platform that analyzes brand reputation in real time.
Its white-label capabilities are minimal, but the wide range of features (from market research to reputation management and competitor analysis) work for agencies that want to monitor and analyze their online reputation in one place.
Top features:
- Custom dashboards: Mix and match alerts and metrics that matter most to your clients.
- Automated reporting: Schedule automated reports with insightful data from clients’ (or competitors’) social media accounts — to any email address.
- Boolean alerts: Narrow Boolean alerts to specific websites or limit to specific countries.
- 1-to-1 coaching with a dedicated account manager.
- Slider easily adjusts quota limits (e.g., number of alerts) based on client’s data needs.
- Only white label with brand logo and colors.
- Need to purchase historical data separately.
- Annual contracts. Mention’s only plan starts at $599/month, an exorbitant investment for smaller brands.
- Boolean operators are hard to grasp for beginners.
Who it’s best for:
Large social media and PR agencies that want their media monitoring deliverables in one place. Choose Mention if you have minimal white-labeling needs or if brand growth is a bigger priority.
5. White-label project management tool: ProofHub
Pricing: 14-day free trial with white-label plans at $89/month on annual subscription.
ProofHub manages your projects, teams, and communications in one place.
Every task or goal is clearly defined. The labels provide an overview of your projects while the progress bar helps you see your work through completion.
ProofHub suits budget-strapped marketing teams, thanks to the flat pricing with unlimited users.
Top features:
- Proofing: Annotate, collect in-context feedback, and approve any marketing assets (in one click) without ever leaving ProofHub. You can also create multiple versions of the same document.
- Task management: Add tasks via email without logging into ProofHub. Create and schedule tasks, task lists, or subtasks at any interval. And even set dependencies to ensure each task is completed before the next one begins.
- Covers essential white-labeling (custom domain, brand logo, and theme colors).
- Role-based permissions structure communication between teams and departments.
- Multiple project views (Board, Table, Gantt, Calendar, and Me).
- Pay a flat price, no matter how many users you have.
- Only seven integration options: Slack, Box, Dropbox, Google Calendar/iCal, OneDrive, FreshBooks, and QuickBooks.
Who it’s best for:
Big marketing teams that want to brainstorm, plan campaigns, gather feedback, and track performance in one place. Choose ProofHub if you often collaborate with fellow marketers or other departments on cross-functional projects on a modest budget.
6. White-label DSP advertising platform: AdLib
Pricing: 30-day free trial with paid plans at $799/month.
AdLib scales branded campaigns across 20+ demand-side platforms (DSPs) in a single interface — with unified reporting.
Built for scale, the multi-DSP orchestration platform fits mid-market companies that want to reach the top DSPs without traditional overheads.
Top features:
- Multi-DSP access: Bid on Amazon DSP, Xandr, Trade Desk, and more on a unified platform. With access to 20+ DSPs, launch multi-channel campaigns across screen types and funnel stages — without enterprise minimums.
- Automation: Automate campaign setup, budget allocation, optimization, reporting, and even invoicing on your preferred payment schedule. AdLib offers the core tools to scale enterprise-grade campaigns with zero complexity.
- 4-6 week launch for white-label solution (with custom branding, domain, user accounts, logo, and color palette).
- Granular control over audience targeting, pricing, margins, and domain.
- Attentive customer reps during onboarding, technique setup, and ongoing support.
- Occasional delays in reporting.
- Limited reporting options.
Who it’s best for:
Growth-stage agencies and in-house media operations leads in mid-market companies consolidating multi-channel campaign data, reporting, and billing — under one roof. Choose AdLib if you have varied campaign needs or want to scale programmatic advertising across major DSPs.
7. White-label AI engagement and customer acquisition platform: Vendasta
Pricing: 14-day free trial with white-label plans at $499 per month on annual subscription.
Vendasta is a full-stack platform where AI employees handle your marketing and sales, operations, services, fulfillment, reporting, and billing.
Besides offering a white-label client portal, you can also resell the AI employees and 250+ ready-made products in your own brand.
With all products and services tightly combined, Vendasta suits service providers that support clients across the revenue cycle.
Top features:
- Brandable AI crew: Acquire, engage, and retain the entire customer lifecycle automatically. Vendasta’s AI employees handle a myriad of tasks, including logging appointments inside the CRM and routing calls to the AI receptionist after a preset number of rings.
- Marketplace: Resell 250+ products directly to clients. You can expand your offerings and increase recurring revenue without the hassle of managing vendors or tools.
- AI employees automate manual tasks, including social scheduling, 24/7 chat, and appointments.
- Brand your storefront with curated bundles and self-checkout.
- Marketplace ready-to-sell products span across SEO, digital ads, voice, content, customer communication, HR, ecommerce, team collaboration, and compliance.
- Bloated due to modules, menus, and settings across add-ons.
- Only QuickBooks, Microsoft Teams, and Gmail integration for accounting, chatbots, and email, respectively.
Who it’s best for:
Medium and large agencies, service providers, software vendors, and resellers offering full-service digital solutions from branding to sales enablement. Choose Vendasta if you want to drive recurring revenue and nurture long-term clients.
8. White-label SEO ranking platform: SE Ranking
Pricing: 14-day free trial with paid plans from $103.20/month on annual subscription. White-labeling, available as an add-on, costs an extra $69+ per month yearly.
SE Ranking tracks your site rankings on traditional search and AI answers. Sleek and easy to use, the focused toolset is ideal for SEOs seeking a straightforward keyword rank tracker matching their daily workflows.
Top features:
- Keyword Research Tool: View monthly changes in search volume and organic SERPs, benchmark against competitors, assess keyword difficulty, and estimate the effort required to rank your page.
- Lead Generator: Automatically drive leads as soon as you install the lead generation widget. After visitors fill in the form, SE Ranking sends them a free SEO audit. From your end, you can build your leads list and continue nurturing them.
- Extremely clean UX.
- White-label platform and reports with custom branding, including logos, colors, and SMTP sending.
- Customizable client access to specific SEO tools.
- Local SEO tools (e.g., map rank tracker, Google Business Profile post scheduler).
- Get listed in the built-in Agency Catalog to boost visibility.
- Need to purchase the Agency Pack add-on, on top of the Core/Growth plan, to access white-label reporting. That’s around $170+ per month on annual terms.
- Backlink monitoring not as comprehensive as other SEO reporting tools like Ahrefs.
Who it’s best for:
SEO agencies and in-house SEO leads unifying website audits, keyword research, rank tracking, and client reporting in one tool. Choose SE Ranking if you want to reduce reliance on multiple SEO tools and streamline your daily SEO operations.
9. White-label social media management (SMM): Cloud Campaign
Pricing: 14-day free trial with white-label plans from $165/month on annual subscription.
Cloud Campaign schedules, approves, and reports your social posts without the enterprise price tag. Being a dedicated white-labeled platform, every touchpoint reflects your unique brand — reports, portals, and even pop-up notifications.
Top features:
- Client portal: Set up a branded client approval portal for clients to review and approve social posts.
- Social calendar: Cloud Campaign also lets you embed the social calendar directly into the client portal.
- Transparent pricing for all plans.
- Unlimited users on all plans.
- Integrated scheduling and approval system.
- Automated client reports with KPIs and metrics.
- Complete white-labeling is offered only on highest-tier Agency plan ($249/month on annual contracts).
- Paid social reporting is also limited to the Agency plan.
Who it’s best for:
Mid-market digital marketing agencies seeking a complete white-label SMM platform — all the way from scheduling to approval and reporting. Choose Cloud Campaign if you want to manage multiple social accounts, save time, and improve client retention in one user-friendly platform.
10. White-label social video marketing tool: Lumen5
Pricing: Starts free with white-labeled plans from $19/month on annual subscription.
Lumen5 turns any written content into videos in minutes.
Besides the built-in brand controls — you can upload a custom watermark, for instance — Lumen5’s brand kit benefits startups and SMBs requiring on-brand videos without manual design work.
Top features:
- Blog to video: Repurpose any blog post, PDF, or URL link into a video that’s uniquely yours. Lumen5 grabs the key points directly into multiple video variations with media, timing, and motion.
- Brand kit: Auto-apply your custom brand kit to every video’s scene layout, text style, and design elements. Lumen5 uses it by default for all videos: horizontal, vertical, and square.
- Extremely easy to use, even without video expertise.
- Unlimited videos on all paid plans.
- Saves your best video structures as reusable templates.
- Slow and glitchy when creating longer videos.
- Need to upgrade to the Pro plan ($149/month on annual subscription) to access custom watermarks and fonts.
Who it’s best for:
Resource-strapped marketers or business owners requiring consistent, on-brand, and polished videos on a short timeline. Choose Lumen5 if you often create promotional, recap, or educational videos for events and social media.
11. White-label website builder and landing page: Duda
Pricing: 14-day free trial with white-label plans from $149/month on annual subscription.
Duda builds professional websites with your brand in the spotlight.
Web-building tools aside, Duda’s complete white-label capabilities will delight web design agencies seeking precise control over the entire client experience. Here, you can add your brand all the way from the login screen to invoices.
Top features:
- Advanced white-label tools: Add your brand to the editor, preview and login screen, client emails (stats, analytics, account instructions), dashboard, and client support portal.
- Built-in content collection form: Gather materials from clients upfront — and start building their website. Once clients submit their info via the content collection form, their data is automatically saved within the library.
- Unlimited storage, bandwidth, and form submissions.
- Create custom widgets using conversational AI.
- White-label mobile editor for on-the-go editing.
- Granular permissions for client and team access.
- Custom CSS and HTML are locked in the Custom plan.
- Similarly, only the Custom plan lets you buy, control, and manage domains directly from Duda.
Who it’s best for:
Digital marketing agencies that sell websites as part of their core offerings. Choose Duda if you want a scalable way to collaborate with clients, control permissions, and manage a catalog of client websites in one platform.
12. White-label customer feedback platform: Survicate
Pricing: 10-day free trial with white-label plans starting at $56/month when billed annually.
Survicate gathers customer feedback, analyzes it, and surfaces insights for you to act on — a prerequisite for fast-moving companies that want to outperform in product development and customer experience.
Top features:
- Multichannel surveys: Gather feedback across email, website, app, and in-product surveys. Survicate helps you reach out to customers on any channel and touchpoint.
- 40+ native integrations: Connect your favorite tools with Survicate to close the feedback loop. For example, automatically create support tickets in Zendesk from survey responses.
- Quick and easy analysis.
- Auto-sorts raw feedback into topics like technical issues and user experience.
- Branding removal affects all existing and new surveys instantly.
- Customize completion message and call-to-action (CTA) button.
- CSS customization available only in Pro and Enterprise plans (from $349/month on annual contract).
- Medium learning curve in survey logic and conditions.
Who it’s best for:
Marketing, growth, or product leads aligning cross-functional teams to improve product and customer experience. Choose Survicate if you want to automate surveys, segment responses based on user attributes, and sync them to your existing tech stack.
13. White-label technical SEO crawler: Netpeak Spider
Pricing: 3-day free trial with white-label plans at $16.08/month on annual subscription. Option to purchase for a $496 one-time fee.
Netpeak Spider is a crawler that diagnoses your website’s SEO health across 100+ technical elements. Thousands of webmasters and SEO specialists use this cost-effective tool to perform daily SEO tasks.
Top features:
- SEO audit in PDF: Netpeak Spider generates a technical SEO audit report in PDF format with your logo, contact details, and recommendations.
- Custom contact details: Add your contact information once, and Netpeak Spider automatically displays it on the title, last page, and header and footer of each page.
- 80% discount for additional users on both monthly and annual plans.
- Option to purchase it for lifetime access.
- Integrates with Google Analytics and Google Search Console for comprehensive audit.
- Straightforward white-labeling — configure settings and parameters, crawl the URL, and export the technical SEO report into a PDF file.
- Free trial is only three days.
- Only PDF format.
- User interface not as polished and updated as competing tools.
Who it’s best for:
SEO agency specialists or in-house SEO leads performing quick wins audits for clients or internal reporting between departments, respectively. Choose Netpeak Spider if you want a fast and flexible SEO crawler to help you spot issues and improve organic traffic.
14. White-label business content creation and presentation tool: Xtensio
Pricing: Starts free with white-label plans from $18/seat per month on annual subscription.
Xtensio creates and shares your deliverables in a permanent URL that always stays current, making it a fantastic workspace for agencies that want to reduce email clutter at work.
You can fully brand with your logo, colors, and fonts across all types of deliverables: proposals, pitch decks, buyer personas, and even SWOT analysis documents.
Top features:
- Live links: Deliver client work through a single URL. Whenever you update the document, clients see the latest version instantly.
- Brand controls: Set your brand logo, colors, and fonts just once. Xtensio applies these brand presets automatically. You can lock specific elements if needed, ensuring brand consistency across every engagement.
- Full control over logo placement, spacing, and layout across deliverables.
- Clone any workspace or deliverable for a new account in seconds.
- Present any deliverable as a full-screen slideshow.
- Seat-based pricing is expensive for larger teams with limited budgets.
- Outdated UX.
Who it’s best for:
Small and medium marketing agencies streamlining their client-facing workflows, all the way from proposal and onboarding to reporting and final delivery. Choose Xtensio if you want to quickly share recurring deliverables in a fully branded workspace.
15. White-label email marketing platform with CRM: HighLevel
Pricing: 14-day free trial with white-label plans at $297/month.
HighLevel combines your entire marketing and sales tech stack into a white-label CRM.
The all-in-one features stand out. You can connect with clients, track leads, automate workflows, build websites, plan social media posts, and so much more for a monthly flat fee — an appealing offer for lean agencies often strapped for resources.
With the branded desktop app, you have complete control over logos, colors, fonts, and menu items.
Top features:
- Gray-labeled mobile app: A feature unique to HighLevel, the team helps you launch your CRM app on the App Store and Google Play.
- All-in-one solution: HighLevel provides every tool you need to run a business: call tracking, 2-way SMS marketing, A/B testing, document signing, social media management tool, appointment booking, you name it.
- Unlimited sub-accounts, contacts, and users.
- Massive variety of tools bundled into one platform.
- Excellent funnel and customizable workflows.
- Steep learning curve when configuring advanced workflows.
- Buggy when building websites and automating multi-step workflows.
Who it’s best for:
Lean and tech-enabled agencies scaling operations in a single source of truth. Choose GoHighLevel if you want to align all marketing, sales, customer support, and community to improve client experience, retention, and loyalty.
What features should I look for in a white-label marketing tool?
Look for features like scalable pricing, advanced customization, quick setup, and ease of use in a white-label marketing tool.
- Scalable pricing: Pick a pricing model that aligns with your team size, client base — and retainer models for agencies. An early-stage agency that hires freelancers might choose a monthly flat fee instead of seat-based fee if usage varies.
- Advanced customization: Select a white-labeled experience that matches your goals. Some tools spotlight your brand in the entire client experience; others offer surface-level branding removal no matter which plan you choose.
- Quick set-up: Choose a white-label marketing tool with a two-week setup. If heavy configuration is involved, it should take at most three months. Ensure there’s a dedicated account manager for ongoing support.
- Ease of use: Focus on a white-label marketing tool with clean UX. You should easily navigate around the dashboard, client accounts, billing, etc.
What’s the best white-label marketing tool?
If you want to drive authoritative backlinks and improve domain authority, add Page One Power to your shortlist. For keyword rankings, go with SE Ranking. For scheduling social posts, consider Cloud Campaign.
Link-building, social media management, SEO, or any MarOps activity, DashThis can connect your entire marketing data into a white-label report. In a single interface, easily connect the dots between channels, gauge the overall impact, and drive clients to take action.
Grab your 14-day free trial on DashThis today.
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