Custom marketing dashboard

A custom digital marketing dashboard allows marketers and agencies to consolidate data points from various marketing channels into a single analytics platform. Dashthis is the ideal tool for creating and managing custom marketing dashboards, providing marketers with the necessary features and functionalities to optimize their data analysis and reporting processes.

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The best custom dashboard tool for marketing agencies

Reporting on marketing analytics for your clients shouldn’t be painful or time-consuming. Tracking and analyzing your data individually and combining it into one analytics dashboard should be easy. Ditch manual reporting with your Excel spreadsheets or Data Studio, and look at what an automated marketing dashboard looks like!

What is a custom marketing dashboard?

A customized and personalized dashboard comprehensively pull data, various marketing metrics, and key performance indicators (KPIs) relevant to a specific business or marketing campaign. It is designed to consolidate data from multiple sources and present it in a visually appealing and easily understandable format.

what is a marketing dashboard

Why create a custom marketing dashboard?

A custom report offers businesses a centralized hub for marketing data, bringing together information from various channels and platforms. This data consolidation provides marketers a more efficient way to access and analyze information, eliminating the need to navigate multiple sources and saving valuable time and effort.

Why use a marketing dashboard?

What are the benefits of using a marketing dashboard?

One of the primary benefits of using a custom marketing dashboard is data centralization. Businesses can access and analyze information more efficiently by combining data from various marketing connectors and platforms. Another key advantage is the ability to tailor the dashboard to specific business needs. Customization and automation allow businesses to select and display the metrics and key performance indicators (KPIs) most relevant to their marketing goals.

What are the benefits of a marketing dashboard?

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What are the top custom dashboard metrics?

A custom KPI dashboard will combine data across multiple marketing channels in real time. It’s important not to fall into the trap of reporting vanity metrics but instead focus on those key analytics data your client can relate to and act on.

KPI Report Template

Google Analytics total visits Google Analytics organic traffic sources

This metric shows the number of sources of organic traffic that came to your website.

Google Ads total conversions Google Ads conversion rate

This metric shows the total conversions that Google Ads (formerly Google AdWords) measure across all conversion actions.

Lead generation metrics Lead generation metrics

Lead generation metrics are quantitative measurements used to evaluate the effectiveness and success of marketing and sales efforts in attracting and capturing potential customers for a business.

See all these KPIs and metrics in your very own marketing dashboard!

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What platforms should a custom marketing dashboard include?

A cohesive custom marketing dashboard should include data from every channel you use for marketing strategies and different performance metrics. Combining data from email marketing, website analytics, social media, SEO, and more will allow you to understand better how your channels play off each other and help you reach your business goals. Can’t find the integration you're looking for? Use our CSV files manager and add any proprietary data to your dashboard.

The best marketing dashboard example

Create your custom dashboard with all your most crucial marketing KPIs in one place. DashThis’ marketing dashboard tool uses visualization-like graphs and invites users to drag and drop widgets in our template. Share your custom dashboard with your marketing team, stakeholders, and clients.

Digital marketing dashboard example

How to create a custom dashboard

Connect your various data sources into DashThis, choose from our several marketing dashboard examples, and quickly see all the necessary data visualizations! It's as easy as 1-2-3.

Create your marketing dashboard

Create your DashThis account Create your DashThis account

All you need is your email and a password. Plus, you can start by using the tool for free!

Connect your digital marketing tools Connect your digital marketing tools

Ecommerce, email campaign tools, Google Analytics, social media... connect all your tools, and DashThis fetches the data automatically!

Create your marketing report Create your marketing report

Whether you choose from among our preselected digital marketing dashboard templates or create your own from scratch. It's all a matter of dragging and dropping the KPIs you want

Create your own digital marketing dashboard today!

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White label marketing dashboard design

Your analytics dashboards are really your way of showing the results of your marketing efforts to your clients, so make sure they reflect your brand.

Custom domain

Replace the default DashThis URL by one that’s branded to your company, like reports.yourcompany.com.

Custom theme

Fully customize your dashboard design with your brand, your client’s brand, or even your favourite colour schemes!

Marketing dashboard themes 100% white label

Get rid of the DashThis branding altogether, add your own logo and even use your own custom email address to send reports. 

More dashboards for digital marketers

DashThis has marketing performance dashboards & templates for every marketing specialty, depending on the type of data you want to track and for whom.

Digital marketer dashboards

AdWords report template Google Analytics dashboard

Find all your most useful Google Analytics KPIs regrouped together. Combine multiple data sources or accounts into one to compare and contrast your marketing and SEO efforts.

Explore this dashboard

PPC dashboard PPC dashboard

PPC campaigns involve a lot of data. Bring all your marketing metrics from multiple paid ad campaigns together with our PPC dashboard.

Explore this dashboard

Social media dashboard Social media dashboard

Exploiting social media traffic and properly tracking social media campaigns is critical to any digital marketing effort. Our social media dashboard makes it easy.

Explore this dashboard

Read our blog for more digital marketing related content!

Our blog is always a great place to find tips of the reporting trade, as well as information on our product and updates. You can also sign up for our newsletter to get the latest info!

Marketing dashboard best practices

Join the Club… We Saved You a Seat!

DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!

  • Easy, convenient, and fast to set up.
    Laurent Roumieu - PPC Analyst / Paid Search / Performance Media Laurent Roumieu PPC Analyst / Paid Search / Performance Media 360i Canada
  • The biggest benefit is the time saved in terms of data collection. It's also great that the design is very pretty out of the box.
    Jonas Meister - Digital Marketing Strategist Jonas Meister Digital Marketing Strategist GnuWorld
  • We've played around with countless reporting tools over the years but none of them come anywhere close to Dashthis. The level of integration and customization of reports, as well as their outstanding client support are unrivalled!
    Reef Digital Agency Director Hadrien Brassens Director Reef Digital Agency
  • DashThis allows me to quickly and easily get my clients key multi-channel performance metrics in one easy to digest report!
    Dave Ashworth - Technical SEO Consultant Dave Ashworth Technical SEO Consultant Organic Digital
  • Game changer for client communications and expectations. Also help in the sales process!
    Darian Kovacs - Digital Marketing & PR Specialist Darian Kovacs Digital Marketing & PR Specialist Jelly Digital Marketing & PR
  • We have so much less manual work to do; we save many hours a month that can instead be used for our customers!
    Mariève Masse - SEO Specialist & Project Manager Mariève Masse SEO Specialist & Project Manager O2 Web
  • Saves a lot of time as I can pull data from various channels all within one platform!
    Natalie Martin - Digital Marketing Manager Natalie Martin Digital Marketing Manager Travel Tripper
  • Customer service has been great, quick responses. The dashboard is awesome, looks good, and has everything we need to client reporting. Kudos!
    Nekta Born - Digital Media Trader Nekta Born Digital Media Trader iProspect
  • I like your system, but love the support. It feels that your team is very willing to work with us to accomplish what we need.
    Mark Strong - Vice President of Digital Marketing Mark Strong Vice President of Digital Marketing Clear Marketing Creative Agency
  • Simple, easy, flexible, and versatile tool with a great UI.
    Juho Santala - Digital Planner Juho Santala Digital Planner Redland
  • Phenomenal customer service.
    Niek Van Santen - Managing Director Niek Van Santen Managing Director Bouncing Orange
  • This tool has helped us close new accounts and improve customer satisfaction.
    Jeff Schroeffel - President / Lead Consultant Jeff Schroeffel President / Lead Consultant Pittsburgh Internet Consulting
  • DashThis provides us with the metrics we need as well as an easy way to automate our client reporting. Also, their customer support is great.
    Tarek Reda - Head of Digital Marketing Tarek Reda Head of Digital Marketing bfound
  • We use so many different reporting platforms - this consolidates what we give our clients.
    Leigh Ann Moltz - Digital Marketing Manager Leigh Ann Moltz Digital Marketing Manager Eighty Three Creative
  • DashThis is a phenomenal tool for communicating with clients and staff. With 10 minutes of set up, I can create a custom report for a client that speaks to their digital marketing goals.
    Michelle Henderson - Founder Bad Cat Digital Agency Michelle Henderson Founder Bad Cat Digital
  • We used to spend 30-40 hrs on monthly reporting. We’re now down to 10-20 hours max while providing even more detailed information.
    Brad Blackburn - Director of Search Engine Marketing at GravityFree Brad Blackburn Director of Search Engine Marketing GravityFree
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