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Meta Ads Dashboard

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Track your Facebook & Instagram ads campaigns with our comprehensive Meta ads dashboard template

Elevate your advertising strategy with our user-friendly Meta Ads dashboard template. Track and analyze your paid performance across Facebook and Instagram in one centralized hub. Whether you're managing multiple ad accounts or running campaigns across both platforms, our dashboard provides the tools you need to monitor and optimize your ad spend effectively.

See this dashboard in action here!
Meta Ads Dashboard Template Icon eye
See this dashboard in action here!

User-friendly icon User-friendly interface

Create insightful dashboards effortlessly. Our intuitive design allows you to visualize your most important ad metrics in just a few clicks.

360 view 360° view of meta ads performance

Get a complete picture of your Meta Ads performance. Track metrics from Facebook Ads and Instagram Ads all in one place.

White label option White labeling features

Impress clients with polished, branded reports. Customize the look to match your agency's or your brand's style and make your results shine.

Unlimited ad accounts Connect multiple ad accounts

Easily connect and manage multiple ad accounts. Running campaigns across different meta accounts? We've got you covered.

customizable Tailored to your needs

Highlight the ad metrics that matter most to you with the graphs you want, from click-through rates to ROAS and everything in between. Add insights to give context. Your dashboard, your way.

data source integration 30+ marketing integrations

Easily bring all your digital marketing data together. Integrate data sources from Facebook insights, Instagram, Google Ads, LinkedIn Ads, and other platforms for a complete marketing overview.

Ready to transform your ad campaign reporting? Give it a try!

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Discover our preset widgets: effortlessly visualize your key ad metrics

Our Meta Ads Dashboard comes packed with dozens of preset widgets, making your KPI visualization and graph customization a breeze. Featuring the most common ads data, these widgets are ready to use - just drag, drop, and you're done!

Here are some of the key metrics you can easily track:

Meta Ads Dashboard Preset Widgets
  • top ads by clicks meta ads dashboard

    Campaign Performance KPIs

    Monitor your overall ad campaign performance. Track Ad Spend across Facebook and Instagram Ads to keep on top of your budget. Measure Reach, Impressions and clicks to understand your campaign performance. Analyze frequency to ensure optimal ad performance.

  • ctr meta ads dashboard

    Engagement & Click-Through KPIs

    Gauge how well your ads resonate with your audience. Measure Click-Through Rate (CTR) to assess how compelling your ads are. Track Link Clicks and Outbound Clicks to understand user interaction. Monitor Landing Page Views to evaluate post-click engagement.

  • ROAS meta ads

    Conversion & Revenue KPIs

    Optimize your ad effectiveness and ROI. Measure Conversions and Conversion Rate to assess how well your ads drive desired actions. Calculate Return on Ad Spend (ROAS) to evaluate the overall effectiveness of your advertising campaigns. Analyze Cost per Conversion to ensure efficient ad spend.

Want to see all our Meta Ads preset widgets? 
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Essential metrics for your Meta ads dashboard

These are the top 25 metrics and dimensions most commonly tracked by advertisers in their Meta Ads dashboards:

Amount Spent (Ad spend)
The estimated total amount of money spent on your campaign, ad set, or ad during its schedule.
Reach
The total number of users who saw your ads at least once.
Impressions
The number of impressions your ads received.
Frequency
The average number of times each user saw your ad.
CTR (Link Click-Through Rate)
The percentage of times users saw your ad and completed a link click.
Link Clicks
The number of clicks on your ad links to select destinations or experiences, on or off meta-owned properties.
CPC (Cost per Link Click)
The average cost of each link click.
CPM (Cost per mille)
The average cost of 1000 impressions.
Total Conversion Value
The total value of all conversions can be directly attributed to your ad.
Link Clicks Conversion Rate
Calculated by dividing the number of conversions by the number of link clicks.
Cost Per Any Action
Calculated by dividing the total number of actions on your ad by the total cost of the ad.
ROAS (Return on ad spend – $)
The total return on ad spend (ROAS, in currency) from website conversions.
3-Second Video Views
The number of times your video was watched for an aggregate of at least 3 seconds
Post Engagement
The total number of actions that people take involving your ads.
Cost per Post Engagement
The average cost of each post engagement.
Landing Page Views
The number of times a person viewed your ad's destination URL (the landing page) after clicking on your ad.
Cost per Landing Page View
The average cost of each landing page view.
Website Adds To Cart
The number of "add to cart" events are tracked by the pixel on your website and attributed to your ads.
Website Purchases
The number of purchase events is tracked by the pixel on your website and attributed to your ads.
Video Watches at 100%
The number of times your video was watched at 100% of its length, including watches that skipped to the end.

Want to see all our Meta Ads metrics, segments, & dimensions?
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Meta Ads Integration FAQ

How to create a dashboard from the Meta Ads dashboard template?

Simply start a free trial, connect your facebook ads account via our meta ads integration and select the “meta ads” dashboard template in the dashboard creation process.

What is a Meta ads dashboard?

A Meta ads dashboard is a centralized tool that aggregates and visualizes key performance metrics from Facebook, Instagram, WhatsApp, Messenger, and other Meta-owned platforms where you run advertising campaigns. It provides real-time insights into ad spend, reach, engagement, conversions, and ROI, allowing marketers to efficiently monitor, analyze, and optimize their Meta advertising efforts across multiple platforms.

What to include in a Meta ads dashboard?

A comprehensive Meta ads dashboard should include key performance indicators (KPIs) such as ad spend, reach, impressions, engagement rates, click-through rates, conversions, and return on ad spend (ROAS). It should also feature campaign-specific metrics, audience insights, and platform comparisons. Customizable visualizations like charts and graphs help in easily interpreting data trends and making informed decisions to optimize ad performance across Meta platforms.

Can I combine different data sources & integration in the same dashboard?

Absolutely! Our platform seamlessly combines multiple data sources from various business tools via API integrations into a single dashboard, no technical skills required. This provides a comprehensive view of your marketing efforts in one user-friendly, easy-to-read place, enhancing your decision-making process.

Why having a meta ads dashboard is important?

A Meta ads dashboard is really important for efficient campaign management and optimization. It provides a centralized view of performance across all Meta platforms, enabling real-time monitoring, quick identification of trends, and data-driven decision-making. This comprehensive oversight helps marketers maximize ROI, streamline reporting, and swiftly adapt strategies based on actionable insights, ultimately improving overall advertising effectiveness.

Explore all our seamless integrations

Unlock the full potential of your Meta ads dashboard by integrating with our many available data sources. Our platform connects via API to your most valuable marketing & business tools so you can effortlessly pull data from them. Simply allow permissions to DashThis, and voilà, you're all set! This ensures that all your advertising metrics are consolidated in one place, providing a holistic view of your marketing performance in no time.

Explore all our supported integrations:

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Streamline your reporting with our handy sharing options

Effortlessly share your Meta ads insights with clients and stakeholders using our flexible reporting options. Streamline your workflow and automate your reporting process with these three convenient methods:

 

reporting tool sharing options

Schedule Automated Meta Ads Reports Schedule Automated Meta Ads Reports

Set up automated email reports to keep your team and clients informed. Schedule regular updates to be sent directly to their inboxes, ensuring everyone stays in the loop without manual effort.

PDF meta ads dashboards PDF Export

Generate polished, presentation-ready PDF reports with a single click. Perfect for meetings, client presentations, or archiving campaign performance data.

Live URL Link Live URL Link

Share dynamic, real-time access to your dashboard with a unique URL. Recipients can access the dashboard anytime, anywhere, ensuring everyone has the latest insights when they need it.

Ready to streamline your reporting and keep everyone aligned with ease?

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