What is event count and how to track it

If you’re a marketer or have done online reporting, you’ve probably heard about Google Analytics 4, which will fully replace Google Analytics Universal in July 2023. Marketers and business owners must migrate their data to the new platform and learn how to report on websites. Here’s everything you need to know about the new “event count” metric, how to measure it, and why it’s crucial to track.

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INTEGRATIONS USING THIS KPI

What is “event count” in Google Analytics 4?

Event Count in Google Analytics 4 refers to the number of times an event is triggered on your website or app. An event is a user's specific action on your site, such as clicking a button, playing a video, or submitting a form. By tracking events, you can gain insights into user behavior and measure the success of specific actions on your site.

In Google Analytics 4, events are tracked using the Measurement Protocol, which sends data to the Google Analytics servers. You can view event counts in the Events report, which shows the total number of times each event was triggered during a specified time period. This report also provides information on the event category, action, label, and value, which can help you understand how users interact with your site or app.

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How to calculate event count

To measure Event Count in Google Analytics 4, you must set up event tracking on your website or app.

Here are the general steps to do so:

Set up a Google Analytics 4 property for your website or app, and add the tracking code to your site's HTML or app's code.
Define the events that you want to track. Events can be specific actions that users take on your site, such as clicking a button or watching a video.
Set up event tracking using the gtag.js JavaScript library provided by Google Analytics 4. This library can send event data to Google Analytics, including the event category, action, label, and value.
Use the Events report in Google Analytics 4 to view event counts and other metrics related to your events.

Once you have set up event tracking, you can view event counts, and other metrics in the Events report in Google Analytics 4. You can also use events to create custom audiences and conversion events and analyze user behavior on your website or app.

Event count KPI examples & templates

Here are some Dashthis templates in which you can track your event count:

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GA4 report template

This is an awesome report with crucial metrics for your SEO strategy. Track your marketing efforts with KPIs like organic searches (Google search), single-page data, and audience demographics.

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Digital marketing report template

From SEO to social media platforms and PPC, this report gives you a good view of all your online marketing strategy metrics and overall online performance.

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SEO report template

Gather all your favorite SEO tools, from Google Analytics to SEMrush, Ahrefs, and more, into an awesome SEO report! With this report template, you can track all your SEO performance and keyword rankings in seconds.

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Event count best practices

Achieving a higher number of events in Google Analytics can be beneficial in understanding user behavior and making informed decisions. Here are some best practices that can help you increase the number of events in Google Analytics:

Identify important actions users

Start by identifying the most important actions that users can take on your site or app. This can include clicks on important buttons, form submissions, downloads, or video views. When setting up event tracking, use descriptive and meaningful event categories, actions, and labels to help you analyze the data later.

Use custom dimensions and metrics

Use custom dimensions and metrics to track additional data not captured by default in Google Analytics. For example, you can use custom dimensions to track user roles or product categories.

Try A/B testing

Use A/B testing to test different versions of your website or app and measure the impact on user behavior. This can help you identify the most effective design changes leading to higher event counts.