What are top campaigns and how to track them

Are you looking to boost your website traffic, generate more leads, or increase sales? Google Analytics can help you achieve these goals by providing insights into the performance of your marketing campaigns. We'll explore the top campaigns in Google Analytics and show you how to track their performance to maximize your marketing ROI.

TRACK YOUR TOP CAMPAIGNS!

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TEMPLATES USING THIS KPI
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INTEGRATIONS USING THIS KPI

What is “top campaigns” in Google Analytics?

In Google Analytics, a marketing campaign refers to activities designed to achieve specific business goals, such as increasing website traffic, generating leads, or boosting sales. This can also include Google ads campaigns, social media campaigns, email campaigns, referral campaigns, and search engine campaigns.

Overall, the most effective campaigns in Google Analytics depend on your business goals, target audience, and marketing budget. It's important to measure the success of your campaigns using key performance indicators (KPIs) such as website traffic, leads generated, and sales revenue to determine which campaigns deliver the best results.

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How to set up campaigns in Google Analytics

To set up campaigns in Google Analytics, you will need to:

Create a tracking campaign URL using the Google Analytics URL Builder tool.
Add the tracking URL to your marketing materials, such as email newsletters, social media posts, or banner ads.
Set up campaign tracking in Google Analytics by creating a new campaign and defining its parameters, such as the campaign source, medium, and name.
Use UTM parameters in your tracking URLs to ensure that campaign data is correctly attributed to the appropriate source, medium, and campaign name.
Monitor your campaign performance in Google Analytics by tracking key metrics such as sessions, conversion rates, and revenue, and make adjustments to your campaigns as needed to optimize performance.

How to track top campaigns

To track the metric "top campaigns" in Google Analytics, you can follow these steps:

Log in to your Google Analytics account and navigate to the "Acquisition" section.
Click on "Campaigns" to view the campaign data.
You will see a list of campaigns tracked by Google Analytics and key metrics such as sessions, bounce rate, and conversions.
To view the top campaigns, click the "Primary Dimension" dropdown menu and select "Campaign."
The campaigns will now be sorted by the number of sessions they have generated, with the top-performing campaigns listed at the top.

Overall, tracking the metric "top campaigns" in Google Analytics is important for measuring the effectiveness of your marketing efforts and identifying which campaigns are driving the most traffic and conversions to your website.

Top campaigns KPI examples & templates

Here are some Dashthis templates in which you can track your top campaigns:

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GA4 report template

This is an awesome report with crucial metrics for your SEO strategy. Track your marketing efforts with KPIs like organic searches (Google search), single-page data, and audience demographics.

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Digital marketing report template

From SEO to social media platforms and PPC, this report gives you a good view of all your online marketing strategy metrics and overall online performance.

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SEO report template

Gather all your favorite SEO tools, from Google Analytics to SEMrush, Ahrefs, and more, into an awesome SEO report! With this report template, you can track all your SEO performance and keyword rankings in seconds.

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Campaigns performance best practices

Here are some best practices for monitoring campaign performance on Google Analytics:

Define clear campaign goals

Before launching any campaign, clearly define what you want to achieve and which metrics you will use to track success.

Create custom reports

Create custom reports in Google Analytics to track the metrics that matter most to your business and easily monitor campaign performance.

Use UTM parameters

Use UTM parameters in your campaign URLs to ensure your data is correctly attributed. Use tracking codes like utm_campaign, utm_medium, and utm_source to get a better view of your data.