Automated White Label SEO Reports for Agencies & Marketers

Stop spending hours building SEO reports from scratch. DashThis automates, brands, and delivers stunning client reports in minutes. Show clients exactly what your SEO work achieves, with reports that look like they were built entirely in-house.

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White label SEO report integrations

What Is a White Label SEO Report?

A white label SEO report is a fully branded performance dashboard that agencies deliver to clients under their own branding, with no third-party tool references visible. It combines keyword rankings, backlink data, traffic analytics, and more into a single, customized report your clients associate entirely with your agency.

SEO report templates

All-in-One Automated SEO Client Reporting

DashThis combines every SEO data source your agency relies on, like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and more into one seamless, automatically updated report. Build it once. Let it run itself. Impress clients every month without lifting a finger.

Organic website analytics Website Analytics

Track how your SEO campaigns directly impact traffic, conversions, and revenue. Pull in live data from Google Analytics 4 and Google Search Console to show clients the full picture:

  • Top sources by traffic
  • Bounce rate by source
  • Pages per visit
  • New vs. returning visitors
  • And more!

Keyword rankings Keyword Rankings

Connect SEMrush, Ahrefs, or Moz to surface the keywords driving real results. Show clients what is ranking, what is climbing, and where the next opportunities lie:

  • Top organic keyword by clicks
  • Keyword position trends over time
  • Click-through rate (CTR) by keyword
  • Keyword gap and growth opportunities

Backlink analysis Backlink analysis

Prove the authority-building work you do for clients with real backlink data. Track every new link, domain, and referral source:

  • New backlinks
  • Referring domains
  • Top referrers by sessions

Create your own white label SEO reports!

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Our white label options for SEO reports

  • White label SEO report example #1
  • White label SEO report example #2
  • White label SEO report example #3
  • White label SEO report example #4

White label SEO report custom URL Custom domain

Replace the default DashThis URL by one that’s branded to your company, like reports.yourcompany.com.

White label SEO report custom themes Custom theme

Fully customize your dashboard design with your brand, your client’s brand, or even your favourite colour schemes!

White label SEO report custom design 100% White label

Get rid of the DashThis branding altogether, add your own logo and even use your own custom email address to send reports. 

Personalised SEO Dashboards, Automated from Start to Finish

Building a professional, fully personalized SEO report for every client, every month, used to take hours. With DashThis, you build your report once and it updates itself automatically. Your client receives a fresh, branded PDF or live dashboard on schedule, without you touching a thing.

Customized SEO dashboard

Customize your SEO reports Customise Your SEO Reports and Dashboards

Your clients should see the effort you put into their campaigns. Adjust logos, colours, fonts, layouts, and widgets to create reports that feel hand-crafted even though they’re fully automated. A unique custom domain URL makes the entire tool feel completely in-house.

Automated tool Automated Delivery on Your Schedule

Set each report to update and send automatically: weekly, monthly, or on a custom cadence. DashThis pulls fresh data from all your connected sources and delivers the report to your client’s inbox. Personalization without the effort. More time for the work that actually grows your agency.

What Data Can You Include in a White Label SEO Dashboard?

A great white label SEO report isn’t just about how it looks, it’s about the depth of your data. DashThis connects all your SEO tools and marketing platforms in one place, so every report tells the complete story of your client’s performance.

Need custom data? Our CSV file manager lets you upload any proprietary data, and it updates automatically, just like any native integration. Combine SEO, PPC, social media, and analytics data all in one branded report.

The Automated SEO Reporting Tool Chosen by Leading Agencies

Thousands of marketers at some of the world’s biggest agencies and brands use DashThis to deliver white label SEO reports that retain clients and grow revenue.

Dealer SolutionsDagmarDDBDentsu Aegis NetworkiProspectJelly MarketingWpromoteTravel Tripper
White label SEO report features

Everything You Need. None of the Complexity.

DashThis is built to make SEO reporting effortless for agencies, without needing a developer or IT specialist. Drag-and-drop widgets, 30+ integrations, AI-generated insights, custom white label branding, and automated delivery. All in one tool, at a price that pays for itself.

See all features
White label SEO report pricing

Plans That Pay for Themselves

How many hours does your team currently spend on client SEO reports every month? With DashThis, agencies consistently cut reporting time by 50–70%. That’s time you can redirect to billable strategy work, meaning DashThis pays for itself many times over. Plans start at $44/month.

See pricing details

White label SEO report templates

With our SEO report template, you can have the most important SEO KPIs at your fingertips, with all the benefits of a fully customizable white label reporting tool!

See our SEO report template
SEO report templates

Create your own white label SEO report!

Start your free trial

Frequently Asked Questions About White Label SEO Reports

What is a white label SEO report?

A white label SEO report is a performance dashboard or PDF report that an agency delivers to its clients under its own branding, with no visible reference to the underlying reporting tool. The agency’s logo, colours, domain, and design are used throughout, making the report appear fully in-house.

How do I create an automated SEO report for clients?

With DashThis, you connect your data sources (Google Analytics, SEMrush, Ahrefs, etc.), customise your dashboard layout, apply your branding, and set automated delivery. The report updates and sends itself on your chosen schedule, no manual work required after the initial setup.

What data sources can I include in a white label SEO dashboard?

DashThis supports 30+ integrations including Google Analytics 4, Google Search Console, SEMrush, Ahrefs, Moz, WebCEO, Google Ads, Bing Ads, and YouTube. You can also upload custom data via CSV that updates automatically, just like any native integration.

What is the difference between a white label and a regular SEO report?

A regular SEO report may show the branding of the tool used to create it. A white label SEO report removes all third-party branding and replaces it with the agency’s own, including the URL, logo, colours, and sending email address. To the client, the report appears entirely built in-house.

How long does it take to set up a white label SEO report in DashThis?

Most agencies get their first branded SEO report live in under 10 minutes using a pre-built template. Once set up, reports update and deliver automatically each month with zero additional effort.

Can I include PPC and social media data alongside SEO in the same report?

Yes. DashThis is a multi-channel reporting tool, so you can combine SEO, PPC, social media, email, and any other marketing data in a single unified client dashboard. Clients see all their performance metrics in one branded report.

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Join the Club… We Saved You a Seat!

DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!

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